PG
The Procter & Gamble Company · Consumer Defensive · Household & Personal Products
Momentum inputs (comparable managers):
holder breadth -2.1% ·
share flow +2.2% ·
net new positions -2.7%
— formula
Concentrated accumulation — rising shares among fewer holders
All ownership figures: tracked 13F managers only, common-stock positions, reporting period Q1 2026
| Quarter | Holders | Δ | Shares | Reported value | New | Exits |
|---|---|---|---|---|---|---|
| Q2 2026 | 180 | +1 | 1.30B | $190.44B | +4 | −4 |
| Q1 2026 | 183 | -4 | 1.29B | $186.50B | — | −5 |
| Q4 2025 | 186 | +2 | 1.38B | $197.16B | +3 | — |
| Q3 2025 | 26 | -1 | 792.21M | $121.70B | +1 | −3 |
| Q2 2025 | 25 | +1 | 693.32M | $110.43B | +1 | — |
| Q1 2025 | 21 | 0 | 258.66M | $44.07B | +1 | −1 |
| Q4 2024 | 21 | 0 | 264.58M | $44.35B | — | — |
| Q3 2024 | 20 | +1 | 173.11M | $29.96B | +1 | — |
| Q2 2024 | 19 | — | 177.17M | $29.20B | — | — |
| # | Manager | Shares | Δ shares | Value | Their weight | Held | ||
|---|---|---|---|---|---|---|---|---|
| 1 | BlackRock ✦ (passive) | 187.03M | +1.6% | $27.01B | 0.5% | ▲ Add | 4 | SEC ↗ ×25 |
| 2 | Vanguard Capital Management Llc | 151.05M | — | $21.82B | 0.5% | n/c | 1 | SEC ↗ |
| 3 | State Street Global Advisors ✦ (passive) | 101.25M | -0.4% | $14.62B | 0.5% | ▼ Trim | 6 | SEC ↗ |
| 4 | Geode Capital Management ✦ (passive) | 64.40M | +2.8% | $9.30B | 0.6% | ▲ Add | 8 | SEC ↗ ×2 |
| 5 | Morgan Stanley ✦ | 49.22M | +0.8% | $7.11B | 0.4% | ▲ Add | 3 | SEC ↗ ×21 |
| 6 | Charles Schwab Investment… | 41.36M | +120.2% | $5.98B | 0.9% | ▲ Add | 2 | SEC ↗ ×3 |
| 7 | JPMorgan Chase ✦ | 33.20M | +64.3% | $4.81B | 0.3% | ▲ Add | 3 | SEC ↗ ×21 |
| 8 | T. Rowe Price ✦ | 32.09M | +8.4% | $4.64B | 0.5% | ▲ Add | 8 | SEC ↗ ×2 |
| 9 | Fidelity (FMR) ✦ | 30.71M | +12.4% | $4.44B | 0.2% | ▲ Add | 4 | SEC ↗ ×7 |
| 10 | Franklin Resources Inc | 27.80M | +16.4% | $4.01B | 1.0% | ▲ Add | 2 | SEC ↗ ×16 |
| 11 | Northern Trust Corp | 27.11M | -2.0% | $3.92B | 0.5% | ▼ Trim | 2 | SEC ↗ ×12 |
| 12 | Bank Of America Corp /De/ | 26.34M | -8.5% | $3.80B | 0.3% | ▼ Trim | 2 | SEC ↗ ×8 |
| 13 | UBS AM, a distinct business unit of… | 18.33M | +3.7% | $2.65B | 0.6% | ▲ Add | 2 | SEC ↗ ×11 |
| 14 | Goldman Sachs Group ✦ | 17.32M | +10.9% | $2.50B | 0.3% | ▲ Add | 3 | SEC ↗ ×6 |
| 15 | Legal & General Group Plc | 16.20M | +0.7% | $2.34B | 0.5% | ▲ Add | 2 | SEC ↗ ×3 |
| 16 | Bank of New York Mellon Corp | 16.03M | -0.9% | $2.32B | 0.4% | ▼ Trim | 2 | SEC ↗ ×23 |
| 17 | State Farm Mutual Automobile… | 15.80M | 0.0% | $2.28B | 1.8% | Held | 2 | SEC ↗ ×2 |
| 18 | Ameriprise Financial Inc | 14.69M | -4.5% | $2.12B | 0.5% | ▼ Trim | 2 | SEC ↗ ×8 |
| 19 | Wells Fargo & Company/Mn | 14.37M | +4.0% | $2.08B | 0.4% | ▲ Add | 2 | SEC ↗ ×6 |
| 20 | Royal Bank Of Canada | 14.12M | +0.9% | $2.04B | 0.4% | ▲ Add | 2 | SEC ↗ ×18 |
| 21 | Invesco Ltd. | 12.80M | -10.1% | $1.85B | 0.2% | ▼ Trim | 2 | SEC ↗ ×21 |
| 22 | Nuveen, LLC | 12.58M | +13.4% | $1.82B | 0.5% | ▲ Add | 2 | SEC ↗ ×3 |
| 23 | UBS Group AG | 11.81M | +23.0% | $1.71B | 0.3% | ▲ Add | 2 | SEC ↗ ×10 |
| 24 | Dimensional Fund Advisors Lp | 11.80M | +2.6% | $1.70B | 0.4% | ▲ Add | 2 | SEC ↗ ×5 |
| 25 | Fisher Asset Management ✦ | 11.01M | +1.0% | $1.59B | 0.5% | ▲ Add | 8 | SEC ↗ |
| 26 | Mitsubishi UFJ Asset Management… | 10.00M | -3.5% | $1.44B | 1.0% | ▼ Trim | 2 | SEC ↗ |
| 27 | Amundi | 9.16M | -13.1% | $1.32B | 0.4% | ▼ Trim | 2 | SEC ↗ ×10 |
| 28 | Deutsche Bank Ag\ | 9.12M | +16.2% | $1.32B | 0.4% | ▲ Add | 2 | SEC ↗ ×19 |
| 29 | Capital Research Global Investors | 8.43M | -7.0% | $1.22B | 0.2% | ▼ Trim | 2 | SEC ↗ |
| 30 | Wellington Management ✦ | 8.33M | -15.9% | $1.20B | 0.2% | ▼ Trim | 8 | SEC ↗ ×7 |
| 31 | Pnc Financial Services Group, Inc. | 7.69M | -2.1% | $1.11B | 0.6% | ▼ Trim | 2 | SEC ↗ ×10 |
| 32 | Capital World Investors ✦ | 7.43M | +68.9% | $1.07B | 0.1% | ▲ Add | 8 | SEC ↗ |
| 33 | Swiss National Bank | 6.86M | +6.9% | $990.54M | 0.6% | ▲ Add | 2 | SEC ↗ |
| 34 | Sanders Capital, LLC | 6.75M | -0.4% | $975.18M | 1.2% | ▼ Trim | 2 | SEC ↗ |
| 35 | Raymond James Financial Inc | 6.51M | +5.0% | $941.05M | 0.3% | ▲ Add | 2 | SEC ↗ ×6 |
| 36 | Cerity Partners LLC | 6.20M | +1.3% | $895.40M | 1.3% | ▲ Add | 2 | SEC ↗ ×3 |
| 37 | Alliancebernstein L.P. | 5.68M | +11.7% | $813.36M | 0.3% | ▲ Add | 2 | SEC ↗ |
| 38 | Sumitomo Mitsui Trust Group, Inc. | 5.61M | -5.3% | $810.63M | 0.5% | ▼ Trim | 2 | SEC ↗ |
| 39 | National Pension Service | 5.47M | +1.2% | $790.33M | 0.6% | ▲ Add | 2 | SEC ↗ |
| 40 | Hsbc Holdings Plc | 5.37M | -55.1% | $774.68M | 0.5% | ▼ Trim | 2 | SEC ↗ ×19 |
| 41 | California Public Employees… | 4.95M | -6.2% | $714.49M | 0.4% | ▼ Trim | 2 | SEC ↗ |
| 42 | Barclays Plc | 4.79M | +22.3% | $691.44M | 0.2% | ▲ Add | 2 | SEC ↗ ×6 |
| 43 | Principal Financial Group Inc | 4.75M | -2.3% | $685.57M | 0.4% | ▼ Trim | 2 | SEC ↗ ×4 |
| 44 | Aristotle Capital Management, LLC | 4.64M | -5.2% | $670.87M | 1.4% | ▼ Trim | 2 | SEC ↗ |
| 45 | Stifel Financial Corp | 4.58M | +1.3% | $661.38M | 0.6% | ▲ Add | 2 | SEC ↗ ×8 |
| 46 | Bank Julius Baer & Co. Ltd, Zurich | 4.52M | -0.1% | $652.91M | 2.0% | ▼ Trim | 2 | SEC ↗ |
| 47 | Clearbridge Investments, LLC | 4.45M | +8.8% | $642.50M | 0.6% | ▲ Add | 2 | SEC ↗ ×2 |
| 48 | Canada Pension Plan Investment Board | 4.37M | +8.9% | $631.50M | 0.4% | ▲ Add | 2 | SEC ↗ |
| 49 | LPL Financial LLC | 4.15M | +3.7% | $599.58M | 0.2% | ▲ Add | 2 | SEC ↗ |
| 50 | Bank Of Montreal /Can/ | 4.03M | +4.7% | $581.88M | 0.2% | ▲ Add | 2 | SEC ↗ ×11 |
| 51 | AQR Capital Management ✦ | 4.04M | +96.1% | $578.78M | 0.3% | ▲ Add | 8 | SEC ↗ ×11 |
| 52 | FIL Ltd | 4.00M | +0.5% | $578.15M | 0.4% | ▲ Add | 2 | SEC ↗ ×2 |
| 53 | Schroder Investment Management Group | 3.81M | — | $550.48M | 0.5% | n/c | 1 | SEC ↗ ×12 |
| 54 | Rhumbline Advisers | 3.61M | -3.0% | $521.57M | 0.4% | ▼ Trim | 2 | SEC ↗ |
| 55 | California State Teachers… | 3.58M | -2.5% | $517.67M | 0.5% | ▼ Trim | 2 | SEC ↗ |
| 56 | Lazard Asset Management Llc | 3.58M | -0.5% | $516.62M | 0.9% | ▼ Trim | 2 | SEC ↗ ×3 |
| 57 | Bnp Paribas Financial Markets | 3.58M | +27.1% | $516.50M | 0.3% | ▲ Add | 2 | SEC ↗ |
| 58 | Envestnet Asset Management Inc | 3.53M | +21.4% | $509.40M | 0.1% | ▲ Add | 2 | SEC ↗ |
| 59 | Us Bancorp \De\ | 3.37M | -5.2% | $486.72M | 0.6% | ▼ Trim | 2 | SEC ↗ ×4 |
| 60 | Mariner, LLC | 2.94M | +3.8% | $424.73M | 0.5% | ▲ Add | 2 | SEC ↗ ×4 |
| 61 | Fayez Sarofim & Co | 2.88M | -5.6% | $415.63M | 1.1% | ▼ Trim | 2 | SEC ↗ ×3 |
| 62 | BNP Paribas Asset Management… | 2.83M | -5.8% | $409.02M | 0.5% | ▼ Trim | 2 | SEC ↗ ×4 |
| 63 | Adage Capital Partners ✦ | 2.82M | -0.2% | $406.88M | 0.6% | ▼ Trim | 8 | SEC ↗ |
| 64 | Fifth Third Bancorp | 2.78M | +33.1% | $402.03M | 0.7% | ▲ Add | 2 | SEC ↗ |
| 65 | New York State Common Retirement… | 2.75M | -2.7% | $397.12M | 0.6% | ▼ Trim | 2 | SEC ↗ |
| 66 | HighTower Advisors, LLC | 2.74M | +10.7% | $396.17M | 0.4% | ▲ Add | 2 | SEC ↗ |
| 67 | Aberdeen Group plc | 2.72M | +1.5% | $393.48M | 0.6% | ▲ Add | 2 | SEC ↗ ×3 |
| 68 | Parnassus Investments, Llc | 2.65M | +1.6% | $382.33M | 1.1% | ▲ Add | 2 | SEC ↗ |
| 69 | Citigroup Inc | 2.62M | +8.2% | $378.78M | 0.2% | ▲ Add | 2 | SEC ↗ ×4 |
| 70 | Corient Private Wealth LP | 2.49M | -55.7% | $358.90M | 0.5% | ▼ Trim | 2 | SEC ↗ ×2 |
| 71 | D. E. Shaw & Co. ✦ | 2.44M | -44.1% | $352.39M | 0.3% | ▼ Trim | 8 | SEC ↗ ×2 |
| 72 | National Bank Of Canada /Fi/ | 2.39M | +16.5% | $344.75M | 0.4% | ▲ Add | 2 | SEC ↗ ×5 |
| 73 | Ensign Peak Advisors, Inc | 2.37M | -3.6% | $341.76M | 0.6% | ▼ Trim | 2 | SEC ↗ |
| 74 | Aviva Plc | 2.30M | -15.1% | $331.80M | 0.6% | ▼ Trim | 2 | SEC ↗ |
| 75 | Focus Partners Wealth | 2.25M | +3.6% | $324.87M | 0.4% | ▲ Add | 2 | SEC ↗ |
| 76 | Jones Financial Companies Lllp | 2.22M | +127.2% | $316.78M | 0.2% | ▲ Add | 2 | SEC ↗ ×2 |
| 77 | Point72 Asset Management ✦ | 2.10M | +255.7% | $303.37M | 0.6% | ▲ Add | 2 | SEC ↗ |
| 78 | Voya Investment Management Llc | 2.09M | +36.6% | $301.33M | 0.3% | ▲ Add | 2 | SEC ↗ ×3 |
| 79 | Universal- Beteiligungs- und… | 2.04M | +8.8% | $296.36M | 0.5% | ▲ Add | 2 | SEC ↗ |
| 80 | State Board Of Administration Of… | 2.05M | -1.4% | $296.14M | 0.6% | ▼ Trim | 2 | SEC ↗ |
| 81 | Assenagon Asset Management S.A. | 2.04M | -62.6% | $295.17M | 0.5% | ▼ Trim | 2 | SEC ↗ |
| 82 | Capital International Investors | 2.04M | -56.4% | $294.26M | 0.1% | ▼ Trim | 2 | SEC ↗ |
| 83 | Mackenzie Financial Corp | 2.03M | +41.3% | $292.62M | 0.4% | ▲ Add | 2 | SEC ↗ |
| 84 | Caisse De Depot Et Placement Du… | 1.97M | +12.6% | $284.98M | 0.5% | ▲ Add | 2 | SEC ↗ |
| 85 | Janus Henderson Group Plc | 1.97M | -2.6% | $284.52M | 0.1% | ▼ Trim | 2 | SEC ↗ ×4 |
| 86 | Manufacturers Life Insurance… | 1.96M | -5.9% | $283.15M | 0.2% | ▼ Trim | 2 | SEC ↗ |
| 87 | Neuberger Berman Group LLC | 1.84M | -17.5% | $265.40M | 0.2% | ▼ Trim | 2 | SEC ↗ ×2 |
| 88 | Russell Investments Group, Ltd. | 1.79M | +1.5% | $258.41M | 0.3% | ▲ Add | 2 | SEC ↗ ×21 |
| 89 | Nordea Investment Management Ab | 1.81M | -25.6% | $257.45M | 0.2% | ▼ Trim | 2 | SEC ↗ ×4 |
| 90 | First Trust Advisors Lp | 1.77M | +6.5% | $255.23M | 0.2% | ▲ Add | 2 | SEC ↗ ×2 |
| 91 | Prudential Financial Inc | 1.73M | -3.1% | $250.06M | 0.3% | ▼ Trim | 2 | SEC ↗ ×2 |
| 92 | Swedbank AB | 1.72M | +0.8% | $248.68M | 0.3% | ▲ Add | 2 | SEC ↗ ×3 |
| 93 | 1832 Asset Management L.P. | 1.70M | +17.9% | $245.87M | 0.3% | ▲ Add | 2 | SEC ↗ |
| 94 | Creative Planning | 1.69M | +9.8% | $244.68M | 0.2% | ▲ Add | 2 | SEC ↗ ×2 |
| 95 | Royal London Asset Management Ltd | 1.68M | +5.9% | $242.26M | 0.5% | ▲ Add | 2 | SEC ↗ |
| 96 | Storebrand Asset Management As | 1.68M | +4.7% | $242.26M | 0.7% | ▲ Add | 2 | SEC ↗ |
| 97 | Pictet Asset Management Holding SA | 1.67M | +4.1% | $240.60M | 0.3% | ▲ Add | 2 | SEC ↗ |
| 98 | Danske Bank A/S | 1.66M | -3.8% | $240.42M | 0.6% | ▼ Trim | 2 | SEC ↗ ×3 |
| 99 | Korea Investment CORP | 1.66M | +2.1% | $239.97M | 0.5% | ▲ Add | 2 | SEC ↗ |
| 100 | Captrust Financial Advisors | 1.71M | -9.6% | $236.12M | 0.4% | ▼ Trim | 2 | SEC ↗ |
“Their weight” = the position's share of that manager's reported 13F equity value — the conviction measure. ✦ = curated manager.
New buyers
| No new tracked buyers this quarter. |
Exited
| Norges Bank | $4.66B | was 0.5% |
| Renaissance Technologies | $427.93M | was 0.7% |
| Marshall Wace | $111.09M | was 0.1% |
| Hrt Financial Lp | $28.87M | was 0.1% |
| Holocene Advisors, LP | $13.66M | was 0.0% |
Full-market context: across ALL 13F filers (SEC structured data, Q1 2026): 3,953 holders, 1.57B shares, $216.56B reported. This is a different, older period than the tracked-universe figures above and the two are never mixed.
What else this security's tracked holders most often hold — shared-ownership counts, not fundamental relationships.
Open-market purchases (P)
No open-market insider purchases in our coverage window.
Open-market sales (S)
Officer · 2.37K sh · $344,310
Officer · 2.23K sh · $323,382
Officer · 3.91K sh · $568,861
Officer · 359 sh · $52,141
Officer · 3.44K sh · $491,274
Officer · 1.94K sh · $278,377
Officer · 246 sh · $35,372
Officer · 3.40K sh · $488,311
Officer · 156 sh · $22,431
Officer, Director · 6.18K sh · $888,047
Awards, exercises and tax withholding are never counted as buys or sales here. Methodology