PG
The Procter & Gamble Company · Consumer Defensive · Household & Personal Products
Momentum inputs (comparable managers):
holder breadth -3.7% ·
share flow +1.7% ·
net new positions -7.7%
— formula
Concentrated accumulation — rising shares among fewer holders
All ownership figures: tracked 13F managers only, common-stock positions, reporting period Q3 2025
| Quarter | Holders | Δ | Shares | Reported value | New | Exits |
|---|---|---|---|---|---|---|
| Q2 2026 | 182 | +1 | 1.31B | $192.44B | +4 | −2 |
| Q1 2026 | 183 | -4 | 1.29B | $186.50B | — | −5 |
| Q4 2025 | 186 | +2 | 1.38B | $197.16B | +3 | — |
| Q3 2025 | 26 | -1 | 792.21M | $121.70B | +1 | −3 |
| Q2 2025 | 25 | +1 | 693.32M | $110.43B | +1 | — |
| Q1 2025 | 21 | 0 | 258.66M | $44.07B | +1 | −1 |
| Q4 2024 | 21 | 0 | 264.58M | $44.35B | — | — |
| Q3 2024 | 20 | +1 | 173.11M | $29.96B | +1 | — |
| Q2 2024 | 19 | — | 177.17M | $29.20B | — | — |
| # | Manager | Shares | Δ shares | Value | Their weight | Held | ||
|---|---|---|---|---|---|---|---|---|
| 1 | The Vanguard Group ✦ (passive) | 234.63M | +0.6% | $36.05B | 0.5% | ▲ Add | 2 | SEC ↗ ×6 |
| 2 | BlackRock ✦ (passive) | 178.66M | +3.8% | $27.45B | 0.5% | ▲ Add | 2 | SEC ↗ ×23 |
| 3 | State Street Global Advisors ✦ (passive) | 100.63M | +0.4% | $15.46B | 0.5% | ▲ Add | 4 | SEC ↗ |
| 4 | Geode Capital Management ✦ (passive) | 60.67M | +2.1% | $9.30B | 0.6% | ▲ Add | 6 | SEC ↗ ×2 |
| 5 | Morgan Stanley ✦ | 51.33M | — | $7.89B | 0.5% | n/c | 1 | SEC ↗ ×20 |
| 6 | JPMorgan Chase ✦ | 49.31M | — | $7.58B | 0.2% | n/c | 1 | SEC ↗ ×46 |
| 7 | T. Rowe Price ✦ | 28.52M | +5.6% | $4.38B | 0.5% | ▲ Add | 6 | SEC ↗ ×2 |
| 8 | Fidelity (FMR) ✦ | 24.58M | +8.4% | $3.78B | 0.2% | ▲ Add | 2 | SEC ↗ ×7 |
| 9 | Goldman Sachs Group ✦ | 16.63M | — | $2.56B | 0.4% | n/c | 1 | SEC ↗ ×6 |
| 10 | Wellington Management ✦ | 11.35M | -17.9% | $1.74B | 0.3% | ▼ Trim | 6 | SEC ↗ ×8 |
| 11 | Fisher Asset Management ✦ | 11.01M | +0.4% | $1.69B | 0.6% | ▲ Add | 6 | SEC ↗ |
| 12 | Capital World Investors ✦ | 4.74M | -6.3% | $728.96M | 0.1% | ▼ Trim | 6 | SEC ↗ |
| 13 | Adage Capital Partners ✦ | 3.79M | +29.2% | $581.58M | 0.9% | ▲ Add | 6 | SEC ↗ |
| 14 | Arrowstreet Capital ✦ | 3.21M | -0.4% | $493.70M | 0.3% | ▼ Trim | 6 | SEC ↗ |
| 15 | Citadel Advisors ✦ | 2.74M | -20.8% | $421.74M | 0.3% | ▼ Trim | 5 | SEC ↗ ×2 |
| 16 | D. E. Shaw & Co. ✦ | 2.63M | +61.3% | $404.10M | 0.3% | ▲ Add | 6 | SEC ↗ ×2 |
| 17 | AQR Capital Management ✦ | 2.48M | +126.2% | $380.47M | 0.2% | ▲ Add | 6 | SEC ↗ ×8 |
| 18 | Millennium Management ✦ | 1.78M | +36.0% | $273.23M | 0.2% | ▲ Add | 6 | SEC ↗ |
| 19 | Two Sigma Investments ✦ | 1.40M | +56.7% | $214.76M | 0.3% | ▲ Add | 6 | SEC ↗ |
| 20 | Baillie Gifford ✦ | 919.29K | -2.8% | $141.25M | 0.1% | ▼ Trim | 6 | SEC ↗ ×4 |
| 21 | Renaissance Technologies ✦ | 802.15K | New | $123.25M | 0.2% | New | 1 | SEC ↗ |
| 22 | Bridgewater Associates ✦ | 141.46K | +6.4% | $21.73M | 0.1% | ▲ Add | 6 | SEC ↗ |
| 23 | Dodge & Cox ✦ | 90.80K | -3.7% | $13.95M | 0.0% | ▼ Trim | 6 | SEC ↗ |
| 24 | Gotham Asset Management ✦ | 79.46K | +5.2% | $12.21M | 0.1% | ▲ Add | 6 | SEC ↗ |
| 25 | GAMCO Investors ✦ | 59.31K | +0.2% | $9.11M | 0.1% | ▲ Add | 6 | SEC ↗ |
| 26 | Harris Associates (Oakmark) ✦ | 1.85K | +9.6% | $283,638 | 0.0% | ▲ Add | 2 | SEC ↗ |
“Their weight” = the position's share of that manager's reported 13F equity value — the conviction measure. ✦ = curated manager.
New buyers
| Renaissance Technologies | $123.25M | 0.2% |
Exited
| Norges Bank | $5.10B | was 0.6% |
| Point72 Asset Management | $120.46M | was 0.3% |
| Marshall Wace | $27.40M | was 0.0% |
Full-market context: across ALL 13F filers (SEC structured data, Q1 2026): 3,953 holders, 1.57B shares, $216.56B reported. This is a different, older period than the tracked-universe figures above and the two are never mixed.
What else this security's tracked holders most often hold — shared-ownership counts, not fundamental relationships.
Open-market purchases (P)
No open-market insider purchases in our coverage window.
Open-market sales (S)
Officer · 2.37K sh · $344,310
Officer · 2.23K sh · $323,382
Officer · 3.91K sh · $568,861
Officer · 359 sh · $52,141
Officer · 3.44K sh · $491,274
Officer · 1.94K sh · $278,377
Officer · 246 sh · $35,372
Officer · 3.40K sh · $488,311
Officer · 156 sh · $22,431
Officer, Director · 6.18K sh · $888,047
Awards, exercises and tax withholding are never counted as buys or sales here. Methodology