BFH
Bread Financial Holdings, Inc. · Financial Services · Financial - Credit Services
Momentum inputs (comparable managers):
holder breadth -2.5% ·
share flow -1.1% ·
net new positions -1.7%
— formula
Broad distribution — falling shares and fewer holders
All ownership figures: tracked 13F managers only, common-stock positions, reporting period Q4 2025
| Quarter | Holders | Δ | Shares | Reported value | New | Exits |
|---|---|---|---|---|---|---|
| Q2 2026 | 121 | +3 | 28.77M | $3.12B | +9 | −7 |
| Q1 2026 | 122 | +6 | 30.38M | $2.27B | +8 | −3 |
| Q4 2025 | 115 | -3 | 37.30M | $2.76B | +1 | −3 |
| Q3 2025 | 20 | +1 | 18.11M | $1.01B | +1 | −1 |
| Q2 2025 | 17 | +2 | 16.06M | $917.55M | +3 | −1 |
| Q1 2025 | 12 | -2 | 6.94M | $347.27M | — | −2 |
| Q4 2024 | 14 | +1 | 7.52M | $459.36M | +1 | — |
| Q3 2024 | 12 | -1 | 6.16M | $292.79M | — | −1 |
| Q2 2024 | 13 | — | 8.95M | $398.77M | — | — |
| # | Manager | Shares | Δ shares | Value | Their weight | Held | ||
|---|---|---|---|---|---|---|---|---|
| 1 | The Vanguard Group ✦ (passive) | 5.12M | -3.0% | $378.74M | 0.0% | ▼ Trim | 3 | SEC ↗ ×5 |
| 2 | BlackRock ✦ (passive) | 4.51M | -0.4% | $334.14M | 0.0% | ▼ Trim | 3 | SEC ↗ ×14 |
| 3 | Dimensional Fund Advisors Lp | 3.08M | — | $227.73M | 0.0% | n/c | 1 | SEC ↗ ×5 |
| 4 | Franklin Resources Inc | 2.03M | — | $150.27M | 0.0% | n/c | 1 | SEC ↗ ×6 |
| 5 | State Street Global Advisors ✦ (passive) | 1.82M | -2.0% | $134.55M | 0.0% | ▼ Trim | 5 | SEC ↗ |
| 6 | Hsbc Holdings Plc | 1.76M | — | $130.77M | 0.0% | n/c | 1 | SEC ↗ ×6 |
| 7 | American Century Companies Inc | 1.53M | — | $113.35M | 0.1% | n/c | 1 | SEC ↗ |
| 8 | Arrowstreet Capital ✦ | 1.19M | +0.2% | $88.21M | 0.1% | ▲ Add | 7 | SEC ↗ |
| 9 | Geode Capital Management ✦ (passive) | 1.16M | +1.2% | $85.87M | 0.0% | ▲ Add | 7 | SEC ↗ ×2 |
| 10 | Allianz Asset Management GmbH | 1.15M | — | $84.94M | 0.1% | n/c | 1 | SEC ↗ ×2 |
| 11 | Morgan Stanley ✦ | 910.30K | +31.1% | $67.39M | 0.0% | ▲ Add | 2 | SEC ↗ ×10 |
| 12 | Wellington Management ✦ | 879.02K | -0.5% | $65.07M | 0.0% | ▼ Trim | 7 | SEC ↗ ×4 |
| 13 | Goldman Sachs Group ✦ | 833.44K | -29.1% | $61.70M | 0.0% | ▼ Trim | 2 | SEC ↗ ×2 |
| 14 | Nomura Asset Management… | 719.58K | — | $53.27M | 0.1% | n/c | 1 | SEC ↗ |
| 15 | UBS Group AG | 716.73K | — | $53.06M | 0.0% | n/c | 1 | SEC ↗ ×3 |
| 16 | Charles Schwab Investment… | 680.40K | — | $50.37M | 0.0% | n/c | 1 | SEC ↗ |
| 17 | Millennium Management ✦ | 665.81K | +223.4% | $49.29M | 0.0% | ▲ Add | 7 | SEC ↗ |
| 18 | Victory Capital Management Inc | 633.73K | — | $46.92M | 0.0% | n/c | 1 | SEC ↗ |
| 19 | Deutsche Bank Ag\ | 587.18K | — | $43.47M | 0.0% | n/c | 1 | SEC ↗ ×4 |
| 20 | Bank Of America Corp /De/ | 533.45K | — | $39.49M | 0.0% | n/c | 1 | SEC ↗ ×6 |
| 21 | Northern Trust Corp | 525.10K | — | $38.87M | 0.0% | n/c | 1 | SEC ↗ ×8 |
| 22 | Neuberger Berman Group LLC | 439.46K | — | $32.55M | 0.0% | n/c | 1 | SEC ↗ ×2 |
| 23 | Bank of New York Mellon Corp | 403.08K | — | $29.84M | 0.0% | n/c | 1 | SEC ↗ ×11 |
| 24 | Invesco Ltd. | 281.80K | — | $20.86M | 0.0% | n/c | 1 | SEC ↗ ×6 |
| 25 | Prudential Financial Inc | 263.72K | — | $19.52M | 0.0% | n/c | 1 | SEC ↗ ×2 |
| 26 | Nuveen, LLC | 263.08K | — | $19.48M | 0.0% | n/c | 1 | SEC ↗ ×2 |
| 27 | Ameriprise Financial Inc | 245.59K | — | $18.18M | 0.0% | n/c | 1 | SEC ↗ ×3 |
| 28 | Principal Financial Group Inc | 217.63K | — | $16.11M | 0.0% | n/c | 1 | SEC ↗ ×2 |
| 29 | Storebrand Asset Management As | 213.57K | — | $15.81M | 0.0% | n/c | 1 | SEC ↗ |
| 30 | Hotchkis & Wiley Capital Management… | 199.23K | — | $14.75M | 0.0% | n/c | 1 | SEC ↗ |
| 31 | Russell Investments Group, Ltd. | 194.10K | — | $14.37M | 0.0% | n/c | 1 | SEC ↗ ×13 |
| 32 | Bank Of Montreal /Can/ | 190.84K | — | $14.13M | 0.0% | n/c | 1 | SEC ↗ ×4 |
| 33 | Royal Bank Of Canada | 186.56K | — | $13.81M | 0.0% | n/c | 1 | SEC ↗ ×6 |
| 34 | D. E. Shaw & Co. ✦ | 179.02K | +430.0% | $13.25M | 0.0% | ▲ Add | 7 | SEC ↗ ×2 |
| 35 | Squarepoint Ops LLC | 157.98K | — | $11.70M | 0.0% | n/c | 1 | SEC ↗ |
| 36 | Sei Investments Co | 157.66K | — | $11.67M | 0.0% | n/c | 1 | SEC ↗ ×3 |
| 37 | UBS AM, a distinct business unit of… | 152.83K | — | $11.31M | 0.0% | n/c | 1 | SEC ↗ ×9 |
| 38 | Assetmark, Inc | 149.55K | — | $11.07M | 0.0% | n/c | 1 | SEC ↗ |
| 39 | Rhumbline Advisers | 132.45K | — | $9.81M | 0.0% | n/c | 1 | SEC ↗ |
| 40 | Legal & General Group Plc | 126.63K | — | $9.37M | 0.0% | n/c | 1 | SEC ↗ ×3 |
| 41 | JPMorgan Chase ✦ | 124.11K | -70.6% | $9.19M | 0.0% | ▼ Trim | 2 | SEC ↗ ×8 |
| 42 | AQR Capital Management ✦ | 106.56K | -0.4% | $7.89M | 0.0% | ▼ Trim | 7 | SEC ↗ ×5 |
| 43 | Robeco Institutional Asset… | 104.43K | — | $7.73M | 0.0% | n/c | 1 | SEC ↗ |
| 44 | DZ BANK AG Deutsche Zentral… | 92.94K | — | $6.88M | 0.0% | n/c | 1 | SEC ↗ ×2 |
| 45 | Swiss National Bank | 92.02K | — | $6.81M | 0.0% | n/c | 1 | SEC ↗ |
| 46 | Citigroup Inc | 89.63K | — | $6.64M | 0.0% | n/c | 1 | SEC ↗ ×3 |
| 47 | Norges Bank ✦ (passive) | 89.62K | New | $6.63M | 0.0% | New | 1 | SEC ↗ |
| 48 | BNP Paribas Asset Management… | 82.33K | — | $6.09M | 0.0% | n/c | 1 | SEC ↗ ×3 |
| 49 | Barclays Plc | 75.36K | — | $5.58M | 0.0% | n/c | 1 | SEC ↗ ×2 |
| 50 | Two Sigma Investments ✦ | 64.49K | -30.1% | $4.77M | 0.0% | ▼ Trim | 7 | SEC ↗ |
| 51 | First Trust Advisors Lp | 61.40K | — | $4.55M | 0.0% | n/c | 1 | SEC ↗ |
| 52 | Grantham, Mayo, Van Otterloo & Co.… | 60.80K | — | $4.50M | 0.0% | n/c | 1 | SEC ↗ |
| 53 | Wells Fargo & Company/Mn | 55.79K | — | $4.13M | 0.0% | n/c | 1 | SEC ↗ ×3 |
| 54 | Bridgewater Associates ✦ | 54.30K | +19.4% | $4.02M | 0.0% | ▲ Add | 2 | SEC ↗ |
| 55 | Alliancebernstein L.P. | 53.36K | — | $3.95M | 0.0% | n/c | 1 | SEC ↗ |
| 56 | Mitsubishi UFJ Trust & Banking Corp | 52.33K | — | $3.87M | 0.0% | n/c | 1 | SEC ↗ |
| 57 | Nomura Holdings Inc | 50.27K | — | $3.72M | 0.0% | n/c | 1 | SEC ↗ |
| 58 | T. Rowe Price ✦ | 47.10K | +1.4% | $3.49M | 0.0% | ▲ Add | 7 | SEC ↗ |
| 59 | Tudor Investment Corp Et Al | 46.93K | — | $3.47M | 0.0% | n/c | 1 | SEC ↗ |
| 60 | Massachusetts Financial Services Co… | 46.54K | — | $3.45M | 0.0% | n/c | 1 | SEC ↗ ×2 |
| 61 | Bnp Paribas Financial Markets | 46.28K | — | $3.43M | 0.0% | n/c | 1 | SEC ↗ |
| 62 | California State Teachers… | 43.83K | — | $3.24M | 0.0% | n/c | 1 | SEC ↗ |
| 63 | Mackenzie Financial Corp | 39.93K | — | $2.97M | 0.0% | n/c | 1 | SEC ↗ |
| 64 | Hrt Financial Lp | 33.78K | — | $2.50M | 0.0% | n/c | 1 | SEC ↗ |
| 65 | LPL Financial LLC | 32.18K | — | $2.38M | 0.0% | n/c | 1 | SEC ↗ |
| 66 | Fidelity (FMR) ✦ | 30.46K | +28.1% | $2.25M | 0.0% | ▲ Add | 3 | SEC ↗ ×2 |
| 67 | State Of Wisconsin Investment Board | 26.72K | — | $1.98M | 0.0% | n/c | 1 | SEC ↗ |
| 68 | MIRAE ASSET GLOBAL ETFS HOLDINGS… | 21.29K | — | $1.58M | 0.0% | n/c | 1 | SEC ↗ |
| 69 | Janus Henderson Group Plc | 21.24K | — | $1.57M | 0.0% | n/c | 1 | SEC ↗ |
| 70 | Manufacturers Life Insurance… | 20.94K | — | $1.55M | 0.0% | n/c | 1 | SEC ↗ |
| 71 | Voya Investment Management Llc | 19.67K | — | $1.46M | 0.0% | n/c | 1 | SEC ↗ |
| 72 | Tweedy, Browne ✦ | 19.66K | +16.7% | $1.46M | 0.1% | ▲ Add | 3 | SEC ↗ |
| 73 | Federated Hermes, Inc. | 16.94K | — | $1.25M | 0.0% | n/c | 1 | SEC ↗ ×2 |
| 74 | Quantinno Capital Management LP | 16.88K | — | $1.25M | 0.0% | n/c | 1 | SEC ↗ |
| 75 | Zurcher Kantonalbank (Zurich… | 16.34K | — | $1.21M | 0.0% | n/c | 1 | SEC ↗ |
| 76 | Lazard Asset Management Llc | 16.30K | — | $1.21M | 0.0% | n/c | 1 | SEC ↗ |
| 77 | Susquehanna International Group, Llp | 15.99K | — | $1.18M | 0.0% | n/c | 1 | SEC ↗ |
| 78 | New York State Common Retirement… | 15.28K | — | $1.13M | 0.0% | n/c | 1 | SEC ↗ |
| 79 | Envestnet Asset Management Inc | 14.28K | — | $1.06M | 0.0% | n/c | 1 | SEC ↗ |
| 80 | Pnc Financial Services Group, Inc. | 13.27K | — | $982,632 | 0.0% | n/c | 1 | SEC ↗ ×5 |
| 81 | Amundi | 12.22K | — | $904,869 | 0.0% | n/c | 1 | SEC ↗ |
| 82 | State Board Of Administration Of… | 11.60K | — | $858,748 | 0.0% | n/c | 1 | SEC ↗ |
| 83 | Mariner, LLC | 11.54K | — | $854,759 | 0.0% | n/c | 1 | SEC ↗ |
| 84 | Raymond James Financial Inc | 11.20K | — | $829,432 | 0.0% | n/c | 1 | SEC ↗ ×3 |
| 85 | HighTower Advisors, LLC | 10.46K | — | $774,685 | 0.0% | n/c | 1 | SEC ↗ |
| 86 | Universal- Beteiligungs- und… | 9.08K | — | $672,267 | 0.0% | n/c | 1 | SEC ↗ |
| 87 | Allspring Global Investments… | 8.92K | — | $671,450 | 0.0% | n/c | 1 | SEC ↗ ×2 |
| 88 | ProShare Advisors LLC | 8.90K | — | $659,089 | 0.0% | n/c | 1 | SEC ↗ |
| 89 | Cibc World Market Inc. | 8.45K | — | $625,702 | 0.0% | n/c | 1 | SEC ↗ |
| 90 | Corient Private Wealth LP | 8.41K | — | $622,674 | 0.0% | n/c | 1 | SEC ↗ ×2 |
| 91 | Commonwealth Equity Services, Llc | 8.40K | — | $621,990 | 0.0% | n/c | 1 | SEC ↗ |
| 92 | Pictet Asset Management Holding SA | 7.37K | — | $545,823 | 0.0% | n/c | 1 | SEC ↗ |
| 93 | Cerity Partners LLC | 6.91K | — | $511,438 | 0.0% | n/c | 1 | SEC ↗ ×2 |
| 94 | Walleye Trading LLC | 6.78K | — | $501,849 | 0.0% | n/c | 1 | SEC ↗ |
| 95 | Cetera Investment Advisers | 6.45K | — | $477,224 | 0.0% | n/c | 1 | SEC ↗ |
| 96 | Canada Pension Plan Investment Board | 5.70K | — | $421,971 | 0.0% | n/c | 1 | SEC ↗ |
| 97 | CIBC Asset Management Inc | 4.54K | — | $336,096 | 0.0% | n/c | 1 | SEC ↗ |
| 98 | Cwm, Llc | 3.75K | — | $278,000 | 0.0% | n/c | 1 | SEC ↗ |
| 99 | Daiwa Securities Group Inc. | 3.54K | — | $262,000 | 0.0% | n/c | 1 | SEC ↗ |
| 100 | Wealth Enhancement Advisory… | 2.98K | — | $250,720 | 0.0% | n/c | 1 | SEC ↗ |
“Their weight” = the position's share of that manager's reported 13F equity value — the conviction measure. ✦ = curated manager.
New buyers
| Norges Bank | $6.63M | 0.0% |
Exited
| Citadel Advisors | $11.77M | was 0.0% |
| Marshall Wace | $8.43M | was 0.0% |
| Renaissance Technologies | $476,387 | was 0.0% |
Full-market context: across ALL 13F filers (SEC structured data, Q1 2026): 384 holders, 45.68M shares, $3.32B reported. This is a different, older period than the tracked-universe figures above and the two are never mixed.
What else this security's tracked holders most often hold — shared-ownership counts, not fundamental relationships.
Open-market purchases (P)
Officer · EVP, Chief Revenue… · 16 sh @ 108.14 · $1,718
Open-market sales (S)
No open-market insider sales in our coverage window.
Awards, exercises and tax withholding are never counted as buys or sales here. Methodology