Security record · archived quarter
HNST
The Honest Company, Inc. · Consumer Defensive · Household & Personal Products
70Tracked holders
+4Δ holders
33.55MShares held
$98.60MReported value
+9New positions
−5Exits
Momentum inputs (comparable managers):
holder breadth +6.1% ·
share flow +2.3% ·
net new positions +5.7%
— formula
Broad accumulation — rising shares across more holders
All ownership figures: tracked 13F managers only, common-stock positions, reporting period Q1 2026
Ownership over time
| Quarter | Holders | Δ | Shares | Reported value | New | Exits |
|---|---|---|---|---|---|---|
| Q2 2026 | 68 | 0 | 36.59M | $133.85M | +4 | −4 |
| Q1 2026 | 70 | +4 | 33.55M | $98.60M | +9 | −5 |
| Q4 2025 | 66 | -3 | 34.91M | $90.06M | — | −3 |
| Q3 2025 | 16 | 0 | 24.82M | $91.34M | — | −1 |
| Q2 2025 | 14 | -1 | 26.35M | $134.10M | +1 | −2 |
| Q1 2025 | 12 | +1 | 14.27M | $67.06M | +1 | — |
| Q4 2024 | 11 | +1 | 12.52M | $86.74M | +1 | — |
| Q3 2024 | 9 | 0 | 8.85M | $31.58M | +1 | −1 |
| Q2 2024 | 9 | — | 7.00M | $20.36M | — | — |
Who holds it · Q1 2026
| # | Manager | Shares | Δ shares | Value | Their weight | Held | ||
|---|---|---|---|---|---|---|---|---|
| 1 | BlackRock ✦ (passive) | 6.56M | -0.1% | $19.29M | 0.0% | ▼ Trim | 4 | SEC ↗ |
| 2 | BlackRock ✦ (passive) | 6.56M | -0.1% | $19.29M | 0.0% | ▼ Trim | 4 | SEC ↗ |
| 3 | BlackRock ✦ (passive) | 6.56M | -0.1% | $19.29M | 0.0% | ▼ Trim | 4 | SEC ↗ |
| 4 | BlackRock ✦ (passive) | 6.56M | -0.1% | $19.29M | 0.0% | ▼ Trim | 4 | SEC ↗ |
| 5 | BlackRock ✦ (passive) | 6.56M | -0.1% | $19.29M | 0.0% | ▼ Trim | 4 | SEC ↗ |
| 6 | BlackRock ✦ (passive) | 6.56M | -0.1% | $19.29M | 0.0% | ▼ Trim | 4 | SEC ↗ |
| 7 | BlackRock ✦ (passive) | 6.56M | -0.1% | $19.29M | 0.0% | ▼ Trim | 4 | SEC ↗ |
| 8 | Vanguard Capital Management Llc | 4.25M | — | $12.49M | 0.0% | n/c | 1 | SEC ↗ |
| 9 | Geode Capital Management ✦ (passive) | 2.41M | +3.9% | $7.10M | 0.0% | ▲ Add | 8 | SEC ↗ |
| 10 | Geode Capital Management ✦ (passive) | 2.41M | +3.9% | $7.10M | 0.0% | ▲ Add | 8 | SEC ↗ |
| 11 | Marshall Wace ✦ | 1.92M | New | $5.65M | 0.0% | New | 1 | SEC ↗ |
| 12 | Marshall Wace ✦ | 1.92M | New | $5.65M | 0.0% | New | 1 | SEC ↗ |
| 13 | State Street Global Advisors ✦ (passive) | 1.89M | +1.7% | $5.57M | 0.0% | ▲ Add | 6 | SEC ↗ |
| 14 | Citadel Advisors ✦ | 1.89M | +100.6% | $5.55M | 0.0% | ▲ Add | 8 | SEC ↗ |
| 15 | Citadel Advisors ✦ | 1.89M | +100.6% | $5.55M | 0.0% | ▲ Add | 8 | SEC ↗ |
| 16 | Dimensional Fund Advisors Lp | 1.53M | -12.4% | $4.51M | 0.0% | ▼ Trim | 2 | SEC ↗ |
| 17 | Dimensional Fund Advisors Lp | 1.53M | -12.4% | $4.51M | 0.0% | ▼ Trim | 2 | SEC ↗ |
| 18 | Dimensional Fund Advisors Lp | 1.53M | -12.4% | $4.51M | 0.0% | ▼ Trim | 2 | SEC ↗ |
| 19 | Dimensional Fund Advisors Lp | 1.53M | -12.4% | $4.51M | 0.0% | ▼ Trim | 2 | SEC ↗ |
| 20 | Dimensional Fund Advisors Lp | 1.53M | -12.4% | $4.51M | 0.0% | ▼ Trim | 2 | SEC ↗ |
| 21 | AQR Capital Management ✦ | 1.45M | +1812.2% | $4.25M | 0.0% | ▲ Add | 7 | SEC ↗ |
| 22 | AQR Capital Management ✦ | 1.45M | +1812.2% | $4.25M | 0.0% | ▲ Add | 7 | SEC ↗ |
| 23 | AQR Capital Management ✦ | 1.45M | +1812.2% | $4.25M | 0.0% | ▲ Add | 7 | SEC ↗ |
| 24 | AQR Capital Management ✦ | 1.45M | +1812.2% | $4.25M | 0.0% | ▲ Add | 7 | SEC ↗ |
| 25 | AQR Capital Management ✦ | 1.45M | +1812.2% | $4.25M | 0.0% | ▲ Add | 7 | SEC ↗ |
| 26 | AQR Capital Management ✦ | 1.45M | +1812.2% | $4.25M | 0.0% | ▲ Add | 7 | SEC ↗ |
| 27 | AQR Capital Management ✦ | 1.45M | +1812.2% | $4.25M | 0.0% | ▲ Add | 7 | SEC ↗ |
| 28 | AQR Capital Management ✦ | 1.45M | +1812.2% | $4.25M | 0.0% | ▲ Add | 7 | SEC ↗ |
| 29 | AQR Capital Management ✦ | 1.45M | +1812.2% | $4.25M | 0.0% | ▲ Add | 7 | SEC ↗ |
| 30 | Ameriprise Financial Inc | 1.42M | +1.1% | $4.16M | 0.0% | ▲ Add | 2 | SEC ↗ |
| 31 | Ameriprise Financial Inc | 1.42M | +1.1% | $4.16M | 0.0% | ▲ Add | 2 | SEC ↗ |
| 32 | Jane Street Group, Llc | 1.08M | +116.6% | $3.19M | 0.0% | ▲ Add | 2 | SEC ↗ |
| 33 | Jane Street Group, Llc | 1.08M | +116.6% | $3.19M | 0.0% | ▲ Add | 2 | SEC ↗ |
| 34 | Jane Street Group, Llc | 1.08M | +116.6% | $3.19M | 0.0% | ▲ Add | 2 | SEC ↗ |
| 35 | Fidelity (FMR) ✦ | 866.25K | -4.1% | $2.55M | 0.0% | ▼ Trim | 4 | SEC ↗ |
| 36 | Fidelity (FMR) ✦ | 866.25K | -4.1% | $2.55M | 0.0% | ▼ Trim | 4 | SEC ↗ |
| 37 | Citigroup Inc | 784.01K | -12.3% | $2.30M | 0.0% | ▼ Trim | 2 | SEC ↗ |
| 38 | Citigroup Inc | 784.01K | -12.3% | $2.30M | 0.0% | ▼ Trim | 2 | SEC ↗ |
| 39 | Northern Trust Corp | 720.24K | +4.9% | $2.12M | 0.0% | ▲ Add | 2 | SEC ↗ |
| 40 | Northern Trust Corp | 720.24K | +4.9% | $2.12M | 0.0% | ▲ Add | 2 | SEC ↗ |
| 41 | Northern Trust Corp | 720.24K | +4.9% | $2.12M | 0.0% | ▲ Add | 2 | SEC ↗ |
| 42 | UBS Group AG | 704.08K | -30.6% | $2.07M | 0.0% | ▼ Trim | 2 | SEC ↗ |
| 43 | UBS Group AG | 704.08K | -30.6% | $2.07M | 0.0% | ▼ Trim | 2 | SEC ↗ |
| 44 | Goldman Sachs Group ✦ | 646.05K | -57.5% | $1.90M | 0.0% | ▼ Trim | 3 | SEC ↗ |
| 45 | Goldman Sachs Group ✦ | 646.05K | -57.5% | $1.90M | 0.0% | ▼ Trim | 3 | SEC ↗ |
| 46 | Tudor Investment Corp Et Al | 509.15K | New | $1.50M | 0.0% | New | 1 | SEC ↗ |
| 47 | Victory Capital Management Inc | 456.31K | -37.0% | $1.34M | 0.0% | ▼ Trim | 2 | SEC ↗ |
| 48 | Susquehanna International Group, Llp | 454.73K | -56.5% | $1.34M | 0.0% | ▼ Trim | 2 | SEC ↗ |
| 49 | Susquehanna International Group, Llp | 454.73K | -56.5% | $1.34M | 0.0% | ▼ Trim | 2 | SEC ↗ |
| 50 | Bank of New York Mellon Corp | 412.88K | -10.0% | $1.21M | 0.0% | ▼ Trim | 2 | SEC ↗ |
| 51 | Bank of New York Mellon Corp | 412.88K | -10.0% | $1.21M | 0.0% | ▼ Trim | 2 | SEC ↗ |
| 52 | Bank of New York Mellon Corp | 412.88K | -10.0% | $1.21M | 0.0% | ▼ Trim | 2 | SEC ↗ |
| 53 | Bank of New York Mellon Corp | 412.88K | -10.0% | $1.21M | 0.0% | ▼ Trim | 2 | SEC ↗ |
| 54 | Millennium Management ✦ | 412.20K | +902.2% | $1.21M | 0.0% | ▲ Add | 8 | SEC ↗ |
| 55 | Morgan Stanley ✦ | 297.65K | -27.2% | $875,093 | 0.0% | ▼ Trim | 3 | SEC ↗ |
| 56 | Morgan Stanley ✦ | 297.65K | -27.2% | $875,093 | 0.0% | ▼ Trim | 3 | SEC ↗ |
| 57 | Morgan Stanley ✦ | 297.65K | -27.2% | $875,093 | 0.0% | ▼ Trim | 3 | SEC ↗ |
| 58 | Morgan Stanley ✦ | 297.65K | -27.2% | $875,093 | 0.0% | ▼ Trim | 3 | SEC ↗ |
| 59 | Morgan Stanley ✦ | 297.65K | -27.2% | $875,093 | 0.0% | ▼ Trim | 3 | SEC ↗ |
| 60 | Morgan Stanley ✦ | 297.65K | -27.2% | $875,093 | 0.0% | ▼ Trim | 3 | SEC ↗ |
| 61 | Morgan Stanley ✦ | 297.65K | -27.2% | $875,093 | 0.0% | ▼ Trim | 3 | SEC ↗ |
| 62 | Focus Partners Wealth | 289.93K | +2.0% | $852,400 | 0.0% | ▲ Add | 2 | SEC ↗ |
| 63 | Invesco Ltd. | 261.86K | +40.0% | $769,859 | 0.0% | ▲ Add | 2 | SEC ↗ |
| 64 | Invesco Ltd. | 261.86K | +40.0% | $769,859 | 0.0% | ▲ Add | 2 | SEC ↗ |
| 65 | Invesco Ltd. | 261.86K | +40.0% | $769,859 | 0.0% | ▲ Add | 2 | SEC ↗ |
| 66 | Invesco Ltd. | 261.86K | +40.0% | $769,859 | 0.0% | ▲ Add | 2 | SEC ↗ |
| 67 | Nuveen, LLC | 255.04K | +0.9% | $749,806 | 0.0% | ▲ Add | 2 | SEC ↗ |
| 68 | Charles Schwab Investment… | 254.38K | -11.0% | $747,889 | 0.0% | ▼ Trim | 2 | SEC ↗ |
| 69 | Bank Of America Corp /De/ | 223.10K | +28.4% | $655,912 | 0.0% | ▲ Add | 2 | SEC ↗ |
| 70 | Bank Of America Corp /De/ | 223.10K | +28.4% | $655,912 | 0.0% | ▲ Add | 2 | SEC ↗ |
| 71 | American Century Companies Inc | 176.60K | 0.0% | $519,201 | 0.0% | ▲ Add | 2 | SEC ↗ |
| 72 | Mariner, LLC | 120.45K | +26.6% | $354,102 | 0.0% | ▲ Add | 2 | SEC ↗ |
| 73 | Rhumbline Advisers | 113.28K | -1.1% | $333,047 | 0.0% | ▼ Trim | 2 | SEC ↗ |
| 74 | Creative Planning | 99.40K | +155.4% | $292,233 | 0.0% | ▲ Add | 2 | SEC ↗ |
| 75 | Deutsche Bank Ag\ | 84.19K | +15.2% | $247,510 | 0.0% | ▲ Add | 2 | SEC ↗ |
| 76 | Deutsche Bank Ag\ | 84.19K | +15.2% | $247,510 | 0.0% | ▲ Add | 2 | SEC ↗ |
| 77 | Deutsche Bank Ag\ | 84.19K | +15.2% | $247,510 | 0.0% | ▲ Add | 2 | SEC ↗ |
| 78 | Alliancebernstein L.P. | 83.50K | +0.4% | $215,430 | 0.0% | ▲ Add | 2 | SEC ↗ |
| 79 | T. Rowe Price ✦ | 67.74K | +36.5% | $200,000 | 0.0% | ▲ Add | 8 | SEC ↗ |
| 80 | Captrust Financial Advisors | 65.90K | +23.0% | $193,748 | 0.0% | ▲ Add | 2 | SEC ↗ |
| 81 | Cwm, Llc | 64.95K | +1686.8% | $190,953 | 0.0% | ▲ Add | 2 | SEC ↗ |
| 82 | Renaissance Technologies ✦ | 61.76K | -90.2% | $181,560 | 0.0% | ▼ Trim | 8 | SEC ↗ |
| 83 | JPMorgan Chase ✦ | 60.75K | -36.5% | $175,562 | 0.0% | ▼ Trim | 3 | SEC ↗ |
| 84 | JPMorgan Chase ✦ | 60.75K | -36.5% | $175,562 | 0.0% | ▼ Trim | 3 | SEC ↗ |
| 85 | JPMorgan Chase ✦ | 60.75K | -36.5% | $175,562 | 0.0% | ▼ Trim | 3 | SEC ↗ |
| 86 | Cerity Partners LLC | 56.48K | +287.3% | $166,060 | 0.0% | ▲ Add | 2 | SEC ↗ |
| 87 | Cerity Partners LLC | 56.48K | +287.3% | $166,060 | 0.0% | ▲ Add | 2 | SEC ↗ |
| 88 | Cerity Partners LLC | 56.48K | +287.3% | $166,060 | 0.0% | ▲ Add | 2 | SEC ↗ |
| 89 | Wells Fargo & Company/Mn | 53.40K | -60.0% | $156,997 | 0.0% | ▼ Trim | 2 | SEC ↗ |
| 90 | Wells Fargo & Company/Mn | 53.40K | -60.0% | $156,997 | 0.0% | ▼ Trim | 2 | SEC ↗ |
| 91 | Wells Fargo & Company/Mn | 53.40K | -60.0% | $156,997 | 0.0% | ▼ Trim | 2 | SEC ↗ |
| 92 | MIRAE ASSET GLOBAL ETFS HOLDINGS… | 44.43K | +2.4% | $130,612 | 0.0% | ▲ Add | 2 | SEC ↗ |
| 93 | IMC-Chicago, LLC | 37.31K | New | $109,691 | 0.0% | New | 1 | SEC ↗ |
| 94 | Two Sigma Investments ✦ | 34.70K | New | $102,018 | 0.0% | New | 1 | SEC ↗ |
| 95 | Mercer Global Advisors Inc /Adv | 32.47K | New | $95,465 | 0.0% | New | 1 | SEC ↗ |
| 96 | Raymond James Financial Inc | 32.16K | -33.9% | $94,565 | 0.0% | ▼ Trim | 2 | SEC ↗ |
| 97 | Raymond James Financial Inc | 32.16K | -33.9% | $94,565 | 0.0% | ▼ Trim | 2 | SEC ↗ |
| 98 | Wealth Enhancement Advisory… | 29.92K | New | $84,366 | 0.0% | New | 1 | SEC ↗ |
| 99 | Manufacturers Life Insurance… | 25.74K | -11.1% | $75,687 | 0.0% | ▼ Trim | 2 | SEC ↗ |
| 100 | Wealthfront Advisers LLC | 25.51K | +1.3% | $74,999 | 0.0% | ▲ Add | 2 | SEC ↗ |
“Their weight” = the position's share of that manager's reported 13F equity value — the conviction measure. ✦ = curated manager.
New buyers
| Marshall Wace | $5.65M | 0.0% |
| Marshall Wace | $5.65M | 0.0% |
| Tudor Investment Corp Et Al | $1.50M | 0.0% |
| IMC-Chicago, LLC | $109,691 | 0.0% |
| Two Sigma Investments | $102,018 | 0.0% |
| Mercer Global Advisors Inc… | $95,465 | 0.0% |
| Wealth Enhancement Advisory… | $84,366 | 0.0% |
Exited
| Hrt Financial Lp | $125,000 | was 0.0% |
| State Of Wisconsin Investment… | $111,714 | was 0.0% |
| Squarepoint Ops LLC | $100,341 | was 0.0% |
| Canada Pension Plan… | $35,088 | was 0.0% |
| Commonwealth Equity Services… | $27,490 | was 0.0% |
Full-market context: across ALL 13F filers (SEC structured data, Q1 2026): 150 holders, 49.03M shares, $143.62M reported. This is a different, older period than the tracked-universe figures above and the two are never mixed.
Frequently co-owned
What else this security's tracked holders most often hold — shared-ownership counts, not fundamental relationships.
Open-market purchases (P)
No open-market insider purchases in our coverage window.
Open-market sales (S)
Aug 21
von Kunssberg Etienne
Officer · 4.58K sh · $22,936
Aug 20
Bruce Curtiss James III
Officer · 3.13K sh · $15,614
Aug 20
Vernon Carla
Officer, Director · 117.89K sh · $588,286
Aug 20
von Kunssberg Etienne
Officer · 2.62K sh · $13,059
Aug 20
Mayle Jonathan
Officer · 6.16K sh · $30,743
Aug 20
Sheehey Brendan
Officer · 9.66K sh · $48,223
Aug 20
Sternweis Thomas
Officer · 6.40K sh · $31,951
Aug 20
Ball Dorria L.
Officer · 6.81K sh · $33,992
Aug 11
Turner Andrea
Director · 29.90K sh · $155,774
Aug 10
Mayle Jonathan
Officer · 79.00K sh · $412,380
Awards, exercises and tax withholding are never counted as buys or sales here. Methodology
Provenance: Ownership from parsed 13F common-stock positions (tracked universe, comparable sets for changes); insider rows from Forms 3/4/5; stakes from Schedules 13D/13G; every filing links to its original on SEC EDGAR.
Reporting period: Q1 2026 ·
Methodology ·
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