Security record · archived quarter
HNST
The Honest Company, Inc. · Consumer Defensive · Household & Personal Products
66Tracked holders
-3Δ holders
34.91MShares held
$90.06MReported value
+0New positions
−3Exits
Momentum inputs (comparable managers):
holder breadth -4.3% ·
share flow -8.0% ·
net new positions -4.5%
— formula
Broad distribution — falling shares and fewer holders
All ownership figures: tracked 13F managers only, common-stock positions, reporting period Q4 2025
Ownership over time
| Quarter | Holders | Δ | Shares | Reported value | New | Exits |
|---|---|---|---|---|---|---|
| Q2 2026 | 68 | 0 | 36.59M | $133.85M | +4 | −4 |
| Q1 2026 | 70 | +4 | 33.55M | $98.60M | +9 | −5 |
| Q4 2025 | 66 | -3 | 34.91M | $90.06M | — | −3 |
| Q3 2025 | 16 | 0 | 24.82M | $91.34M | — | −1 |
| Q2 2025 | 14 | -1 | 26.35M | $134.10M | +1 | −2 |
| Q1 2025 | 12 | +1 | 14.27M | $67.06M | +1 | — |
| Q4 2024 | 11 | +1 | 12.52M | $86.74M | +1 | — |
| Q3 2024 | 9 | 0 | 8.85M | $31.58M | +1 | −1 |
| Q2 2024 | 9 | — | 7.00M | $20.36M | — | — |
Who holds it · Q4 2025
| # | Manager | Shares | Δ shares | Value | Their weight | Held | ||
|---|---|---|---|---|---|---|---|---|
| 1 | BlackRock ✦ (passive) | 6.56M | +1.2% | $16.94M | 0.0% | ▲ Add | 3 | SEC ↗ |
| 2 | BlackRock ✦ (passive) | 6.56M | +1.2% | $16.94M | 0.0% | ▲ Add | 3 | SEC ↗ |
| 3 | BlackRock ✦ (passive) | 6.56M | +1.2% | $16.94M | 0.0% | ▲ Add | 3 | SEC ↗ |
| 4 | BlackRock ✦ (passive) | 6.56M | +1.2% | $16.94M | 0.0% | ▲ Add | 3 | SEC ↗ |
| 5 | BlackRock ✦ (passive) | 6.56M | +1.2% | $16.94M | 0.0% | ▲ Add | 3 | SEC ↗ |
| 6 | BlackRock ✦ (passive) | 6.56M | +1.2% | $16.94M | 0.0% | ▲ Add | 3 | SEC ↗ |
| 7 | BlackRock ✦ (passive) | 6.56M | +1.2% | $16.94M | 0.0% | ▲ Add | 3 | SEC ↗ |
| 8 | The Vanguard Group ✦ (passive) | 6.37M | +20.0% | $16.45M | 0.0% | ▲ Add | 3 | SEC ↗ |
| 9 | The Vanguard Group ✦ (passive) | 6.37M | +20.0% | $16.45M | 0.0% | ▲ Add | 3 | SEC ↗ |
| 10 | The Vanguard Group ✦ (passive) | 6.37M | +20.0% | $16.45M | 0.0% | ▲ Add | 3 | SEC ↗ |
| 11 | Geode Capital Management ✦ (passive) | 2.32M | +1.2% | $6.00M | 0.0% | ▲ Add | 7 | SEC ↗ |
| 12 | Geode Capital Management ✦ (passive) | 2.32M | +1.2% | $6.00M | 0.0% | ▲ Add | 7 | SEC ↗ |
| 13 | Balyasny Asset Management L.P. | 2.01M | — | $5.18M | 0.0% | n/c | 1 | SEC ↗ |
| 14 | State Street Global Advisors ✦ (passive) | 1.86M | +6.2% | $4.81M | 0.0% | ▲ Add | 5 | SEC ↗ |
| 15 | Dimensional Fund Advisors Lp | 1.75M | — | $4.52M | 0.0% | n/c | 1 | SEC ↗ |
| 16 | Dimensional Fund Advisors Lp | 1.75M | — | $4.52M | 0.0% | n/c | 1 | SEC ↗ |
| 17 | Dimensional Fund Advisors Lp | 1.75M | — | $4.52M | 0.0% | n/c | 1 | SEC ↗ |
| 18 | Dimensional Fund Advisors Lp | 1.75M | — | $4.52M | 0.0% | n/c | 1 | SEC ↗ |
| 19 | Dimensional Fund Advisors Lp | 1.75M | — | $4.52M | 0.0% | n/c | 1 | SEC ↗ |
| 20 | Goldman Sachs Group ✦ | 1.52M | +70.3% | $3.92M | 0.0% | ▲ Add | 2 | SEC ↗ |
| 21 | Goldman Sachs Group ✦ | 1.52M | +70.3% | $3.92M | 0.0% | ▲ Add | 2 | SEC ↗ |
| 22 | Ameriprise Financial Inc | 1.40M | — | $3.61M | 0.0% | n/c | 1 | SEC ↗ |
| 23 | Ameriprise Financial Inc | 1.40M | — | $3.61M | 0.0% | n/c | 1 | SEC ↗ |
| 24 | Susquehanna International Group, Llp | 1.05M | — | $2.70M | 0.0% | n/c | 1 | SEC ↗ |
| 25 | Susquehanna International Group, Llp | 1.05M | — | $2.70M | 0.0% | n/c | 1 | SEC ↗ |
| 26 | UBS Group AG | 1.01M | — | $2.62M | 0.0% | n/c | 1 | SEC ↗ |
| 27 | UBS Group AG | 1.01M | — | $2.62M | 0.0% | n/c | 1 | SEC ↗ |
| 28 | UBS Group AG | 1.01M | — | $2.62M | 0.0% | n/c | 1 | SEC ↗ |
| 29 | Citadel Advisors ✦ | 940.68K | -27.7% | $2.43M | 0.0% | ▼ Trim | 7 | SEC ↗ |
| 30 | Citadel Advisors ✦ | 940.68K | -27.7% | $2.43M | 0.0% | ▼ Trim | 7 | SEC ↗ |
| 31 | Fidelity (FMR) ✦ | 903.61K | +15.1% | $2.33M | 0.0% | ▲ Add | 3 | SEC ↗ |
| 32 | Fidelity (FMR) ✦ | 903.61K | +15.1% | $2.33M | 0.0% | ▲ Add | 3 | SEC ↗ |
| 33 | Fidelity (FMR) ✦ | 903.61K | +15.1% | $2.33M | 0.0% | ▲ Add | 3 | SEC ↗ |
| 34 | Citigroup Inc | 893.51K | — | $2.31M | 0.0% | n/c | 1 | SEC ↗ |
| 35 | Citigroup Inc | 893.51K | — | $2.31M | 0.0% | n/c | 1 | SEC ↗ |
| 36 | Victory Capital Management Inc | 724.33K | — | $1.87M | 0.0% | n/c | 1 | SEC ↗ |
| 37 | Northern Trust Corp | 686.76K | — | $1.77M | 0.0% | n/c | 1 | SEC ↗ |
| 38 | Northern Trust Corp | 686.76K | — | $1.77M | 0.0% | n/c | 1 | SEC ↗ |
| 39 | Northern Trust Corp | 686.76K | — | $1.77M | 0.0% | n/c | 1 | SEC ↗ |
| 40 | Northern Trust Corp | 686.76K | — | $1.77M | 0.0% | n/c | 1 | SEC ↗ |
| 41 | Renaissance Technologies ✦ | 628.60K | -70.4% | $1.62M | 0.0% | ▼ Trim | 7 | SEC ↗ |
| 42 | Jane Street Group, Llc | 500.42K | — | $1.29M | 0.0% | n/c | 1 | SEC ↗ |
| 43 | Jane Street Group, Llc | 500.42K | — | $1.29M | 0.0% | n/c | 1 | SEC ↗ |
| 44 | Bank of New York Mellon Corp | 458.94K | — | $1.18M | 0.0% | n/c | 1 | SEC ↗ |
| 45 | Bank of New York Mellon Corp | 458.94K | — | $1.18M | 0.0% | n/c | 1 | SEC ↗ |
| 46 | Bank of New York Mellon Corp | 458.94K | — | $1.18M | 0.0% | n/c | 1 | SEC ↗ |
| 47 | Bank of New York Mellon Corp | 458.94K | — | $1.18M | 0.0% | n/c | 1 | SEC ↗ |
| 48 | Morgan Stanley ✦ | 408.99K | -67.7% | $1.06M | 0.0% | ▼ Trim | 2 | SEC ↗ |
| 49 | Morgan Stanley ✦ | 408.99K | -67.7% | $1.06M | 0.0% | ▼ Trim | 2 | SEC ↗ |
| 50 | Morgan Stanley ✦ | 408.99K | -67.7% | $1.06M | 0.0% | ▼ Trim | 2 | SEC ↗ |
| 51 | Morgan Stanley ✦ | 408.99K | -67.7% | $1.06M | 0.0% | ▼ Trim | 2 | SEC ↗ |
| 52 | Morgan Stanley ✦ | 408.99K | -67.7% | $1.06M | 0.0% | ▼ Trim | 2 | SEC ↗ |
| 53 | Morgan Stanley ✦ | 408.99K | -67.7% | $1.06M | 0.0% | ▼ Trim | 2 | SEC ↗ |
| 54 | Charles Schwab Investment… | 285.82K | — | $737,421 | 0.0% | n/c | 1 | SEC ↗ |
| 55 | Focus Partners Wealth | 284.25K | — | $733,370 | 0.0% | n/c | 1 | SEC ↗ |
| 56 | Nuveen, LLC | 252.82K | — | $652,268 | 0.0% | n/c | 1 | SEC ↗ |
| 57 | Invesco Ltd. | 186.99K | — | $482,437 | 0.0% | n/c | 1 | SEC ↗ |
| 58 | Invesco Ltd. | 186.99K | — | $482,437 | 0.0% | n/c | 1 | SEC ↗ |
| 59 | Invesco Ltd. | 186.99K | — | $482,437 | 0.0% | n/c | 1 | SEC ↗ |
| 60 | American Century Companies Inc | 176.56K | — | $455,535 | 0.0% | n/c | 1 | SEC ↗ |
| 61 | Bank Of America Corp /De/ | 173.76K | — | $448,293 | 0.0% | n/c | 1 | SEC ↗ |
| 62 | Bank Of America Corp /De/ | 173.76K | — | $448,293 | 0.0% | n/c | 1 | SEC ↗ |
| 63 | Bank Of America Corp /De/ | 173.76K | — | $448,293 | 0.0% | n/c | 1 | SEC ↗ |
| 64 | Barclays Plc | 146.33K | — | $377,532 | 0.0% | n/c | 1 | SEC ↗ |
| 65 | Wells Fargo & Company/Mn | 133.68K | — | $344,883 | 0.0% | n/c | 1 | SEC ↗ |
| 66 | Wells Fargo & Company/Mn | 133.68K | — | $344,883 | 0.0% | n/c | 1 | SEC ↗ |
| 67 | Wells Fargo & Company/Mn | 133.68K | — | $344,883 | 0.0% | n/c | 1 | SEC ↗ |
| 68 | Rhumbline Advisers | 114.51K | — | $295,422 | 0.0% | n/c | 1 | SEC ↗ |
| 69 | JPMorgan Chase ✦ | 95.66K | -78.6% | $246,797 | 0.0% | ▼ Trim | 2 | SEC ↗ |
| 70 | JPMorgan Chase ✦ | 95.66K | -78.6% | $246,797 | 0.0% | ▼ Trim | 2 | SEC ↗ |
| 71 | Mariner, LLC | 95.14K | — | $245,302 | 0.0% | n/c | 1 | SEC ↗ |
| 72 | Alliancebernstein L.P. | 83.20K | — | $214,656 | 0.0% | n/c | 1 | SEC ↗ |
| 73 | AQR Capital Management ✦ | 75.58K | -78.8% | $194,988 | 0.0% | ▼ Trim | 6 | SEC ↗ |
| 74 | AQR Capital Management ✦ | 75.58K | -78.8% | $194,988 | 0.0% | ▼ Trim | 6 | SEC ↗ |
| 75 | AQR Capital Management ✦ | 75.58K | -78.8% | $194,988 | 0.0% | ▼ Trim | 6 | SEC ↗ |
| 76 | AQR Capital Management ✦ | 75.58K | -78.8% | $194,988 | 0.0% | ▼ Trim | 6 | SEC ↗ |
| 77 | Deutsche Bank Ag\ | 73.11K | — | $188,619 | 0.0% | n/c | 1 | SEC ↗ |
| 78 | Deutsche Bank Ag\ | 73.11K | — | $188,619 | 0.0% | n/c | 1 | SEC ↗ |
| 79 | Deutsche Bank Ag\ | 73.11K | — | $188,619 | 0.0% | n/c | 1 | SEC ↗ |
| 80 | Captrust Financial Advisors | 53.57K | — | $138,218 | 0.0% | n/c | 1 | SEC ↗ |
| 81 | T. Rowe Price ✦ | 49.64K | 0.0% | $129,000 | 0.0% | Held | 7 | SEC ↗ |
| 82 | Raymond James Financial Inc | 48.66K | — | $125,555 | 0.0% | n/c | 1 | SEC ↗ |
| 83 | Raymond James Financial Inc | 48.66K | — | $125,555 | 0.0% | n/c | 1 | SEC ↗ |
| 84 | Hrt Financial Lp | 48.65K | — | $125,000 | 0.0% | n/c | 1 | SEC ↗ |
| 85 | Group One Trading Llc | 44.31K | — | $114,317 | 0.0% | n/c | 1 | SEC ↗ |
| 86 | MIRAE ASSET GLOBAL ETFS HOLDINGS… | 43.37K | — | $111,900 | 0.0% | n/c | 1 | SEC ↗ |
| 87 | State Of Wisconsin Investment Board | 43.30K | — | $111,714 | 0.0% | n/c | 1 | SEC ↗ |
| 88 | Millennium Management ✦ | 41.13K | -95.3% | $106,115 | 0.0% | ▼ Trim | 7 | SEC ↗ |
| 89 | Creative Planning | 38.92K | — | $100,411 | 0.0% | n/c | 1 | SEC ↗ |
| 90 | Squarepoint Ops LLC | 38.89K | — | $100,341 | 0.0% | n/c | 1 | SEC ↗ |
| 91 | Manufacturers Life Insurance… | 28.95K | — | $74,696 | 0.0% | n/c | 1 | SEC ↗ |
| 92 | New York State Common Retirement… | 25.20K | — | $65,016 | 0.0% | n/c | 1 | SEC ↗ |
| 93 | Wealthfront Advisers LLC | 25.18K | — | $64,957 | 0.0% | n/c | 1 | SEC ↗ |
| 94 | LPL Financial LLC | 20.61K | — | $53,166 | 0.0% | n/c | 1 | SEC ↗ |
| 95 | Bnp Paribas Financial Markets | 20.35K | — | $52,503 | 0.0% | n/c | 1 | SEC ↗ |
| 96 | ProShare Advisors LLC | 17.06K | — | $44,022 | 0.0% | n/c | 1 | SEC ↗ |
| 97 | Voya Investment Management Llc | 16.62K | — | $42,887 | 0.0% | n/c | 1 | SEC ↗ |
| 98 | Northwestern Mutual Wealth… | 15.42K | — | $39,773 | 0.0% | n/c | 1 | SEC ↗ |
| 99 | Cerity Partners LLC | 14.59K | — | $37,630 | 0.0% | n/c | 1 | SEC ↗ |
| 100 | Cerity Partners LLC | 14.59K | — | $37,630 | 0.0% | n/c | 1 | SEC ↗ |
“Their weight” = the position's share of that manager's reported 13F equity value — the conviction measure. ✦ = curated manager.
New buyers
| No new tracked buyers this quarter. |
Exited
| D. E. Shaw & Co. | $2.06M | was 0.0% |
| Marshall Wace | $1.07M | was 0.0% |
| Two Sigma Investments | $56,915 | was 0.0% |
Full-market context: across ALL 13F filers (SEC structured data, Q1 2026): 150 holders, 49.03M shares, $143.62M reported. This is a different, older period than the tracked-universe figures above and the two are never mixed.
Frequently co-owned
What else this security's tracked holders most often hold — shared-ownership counts, not fundamental relationships.
Open-market purchases (P)
No open-market insider purchases in our coverage window.
Open-market sales (S)
Aug 21
von Kunssberg Etienne
Officer · 4.58K sh · $22,936
Aug 20
Bruce Curtiss James III
Officer · 3.13K sh · $15,614
Aug 20
Vernon Carla
Officer, Director · 117.89K sh · $588,286
Aug 20
von Kunssberg Etienne
Officer · 2.62K sh · $13,059
Aug 20
Mayle Jonathan
Officer · 6.16K sh · $30,743
Aug 20
Sheehey Brendan
Officer · 9.66K sh · $48,223
Aug 20
Sternweis Thomas
Officer · 6.40K sh · $31,951
Aug 20
Ball Dorria L.
Officer · 6.81K sh · $33,992
Aug 11
Turner Andrea
Director · 29.90K sh · $155,774
Aug 10
Mayle Jonathan
Officer · 79.00K sh · $412,380
Awards, exercises and tax withholding are never counted as buys or sales here. Methodology
Provenance: Ownership from parsed 13F common-stock positions (tracked universe, comparable sets for changes); insider rows from Forms 3/4/5; stakes from Schedules 13D/13G; every filing links to its original on SEC EDGAR.
Reporting period: Q4 2025 ·
Methodology ·
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