HNST
The Honest Company, Inc. · Consumer Defensive · Household & Personal Products
Momentum inputs (comparable managers):
holder breadth -6.7% ·
share flow -1.5% ·
net new positions -7.1%
· formula
Broad distribution: falling shares and fewer holders
All ownership figures: tracked 13F managers only, common-stock positions, reporting period Q2 2025
| Quarter | Holders | Δ | Shares | Reported value | New | Exits |
|---|---|---|---|---|---|---|
| Q2 2026 | 67 | -1 | 36.58M | $133.81M | +3 | −4 |
| Q1 2026 | 70 | +4 | 33.55M | $98.60M | +9 | −5 |
| Q4 2025 | 66 | -3 | 34.91M | $90.06M | n/a | −3 |
| Q3 2025 | 16 | 0 | 24.82M | $91.34M | n/a | −1 |
| Q2 2025 | 14 | -1 | 26.35M | $134.10M | +1 | −2 |
| Q1 2025 | 12 | +1 | 14.27M | $67.06M | +1 | n/a |
| Q4 2024 | 11 | +1 | 12.52M | $86.74M | +1 | n/a |
| Q3 2024 | 9 | 0 | 8.85M | $31.58M | +1 | −1 |
| Q2 2024 | 9 | n/a | 7.00M | $20.36M | n/a | n/a |
| # | Manager | Shares | Δ shares | Value | Their weight | Held | ||
|---|---|---|---|---|---|---|---|---|
| 1 | BlackRock ✦ (passive) | 6.28M | n/a | $31.94M | 0.0% | n/c | 1 | SEC ↗ ×8 |
| 2 | The Vanguard Group ✦ (passive) | 5.50M | n/a | $27.99M | 0.0% | n/c | 1 | SEC ↗ ×3 |
| 3 | Citadel Advisors ✦ | 3.07M | +34.9% | $15.64M | 0.0% | ▲ Add | 5 | SEC ↗ ×2 |
| 4 | Renaissance Technologies ✦ | 2.94M | -20.7% | $14.97M | 0.0% | ▼ Trim | 5 | SEC ↗ |
| 5 | Geode Capital Management ✦ (passive) | 2.07M | +10.5% | $10.53M | 0.0% | ▲ Add | 5 | SEC ↗ ×2 |
| 6 | State Street Global Advisors ✦ (passive) | 1.65M | +1.4% | $8.42M | 0.0% | ▲ Add | 3 | SEC ↗ |
| 7 | Millennium Management ✦ | 1.52M | -21.6% | $7.73M | 0.0% | ▼ Trim | 5 | SEC ↗ |
| 8 | D. E. Shaw & Co. ✦ | 1.20M | -10.0% | $6.13M | 0.0% | ▼ Trim | 5 | SEC ↗ ×2 |
| 9 | Marshall Wace ✦ | 788.69K | +36.3% | $4.01M | 0.0% | ▲ Add | 2 | SEC ↗ ×2 |
| 10 | Fidelity (FMR) ✦ | 716.07K | n/a | $3.64M | 0.0% | n/c | 1 | SEC ↗ ×3 |
| 11 | Norges Bank ✦ (passive) | 222.50K | New | $1.13M | 0.0% | New | 1 | SEC ↗ |
| 12 | AQR Capital Management ✦ | 221.08K | -31.4% | $1.13M | 0.0% | ▼ Trim | 4 | SEC ↗ ×4 |
| 13 | Two Sigma Investments ✦ | 116.53K | -59.4% | $593,112 | 0.0% | ▼ Trim | 5 | SEC ↗ |
| 14 | T. Rowe Price ✦ | 46.73K | +27.0% | $238,000 | 0.0% | ▲ Add | 5 | SEC ↗ |
“Their weight” = the position's share of that manager's reported 13F equity value: the conviction measure. ✦ = curated manager.
New buyers
| Norges Bank | $1.13M | 0.0% |
Exited
| Arrowstreet Capital | $1.11M | was 0.0% |
| Gotham Asset Management | $209,540 | was 0.0% |
Full-market context: across ALL 13F filers (SEC structured data, Q1 2026): 150 holders, 49.03M shares, $143.62M reported. This is a different, older period than the tracked-universe figures above and the two are never mixed.
What else this security's tracked holders most often hold: shared-ownership counts, not fundamental relationships.
Open-market purchases (P)
No open-market insider purchases in our coverage window.
Open-market sales (S)
Officer · 25.00K sh · $122,500
Officer · 25.00K sh · $137,000
Officer · 4.58K sh · $22,936
Officer · 2.62K sh · $13,059
Officer · 6.16K sh · $30,743
Officer · 6.81K sh · $33,992
Officer · 9.66K sh · $48,223
Officer · 6.40K sh · $31,951
Officer · 3.13K sh · $15,614
Officer, Director · 117.89K sh · $588,286
Awards, exercises and tax withholding are never counted as buys or sales here. Methodology